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The size of UHD TV market in Asia Pacific doubled from 2015

日期:2016-09-13   类型:Industry information

GFK estimates that the Asia Pacific TV market is worth about 240 million. It is estimated that 4.9 million sets will be needed in Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, Hong Kong, Taiwan, South Korea, Australia and New Zealand. Although last year's estimated and total shipments were actually 2% less, GfK added that 4kUHD TV was the main part. Through market research, it is found that most of the advanced high-end TVs close to 590k have been sold, that is, about one of every 10 TVs sold is a UHD TV (12%).


Gerard Tan, technical director of GfK Asia, said that although some TV markets were in recession, other reports showed that some regions were growing steadily in terms of overall performance, forming complementarities. He also said that, in general, recent attention has been focused on 4k TV, and the market is growing everywhere.


The market in each region has a demand exceeding 50-55% for UHD TV. Vietnam and South Korea became the fastest growing and largest markets.


GfK also emphasized that Singapore and Hong Kong are the two markets with the highest sales of UHD TVs. In the first quarter of this year, UHD TVs sold in these two countries accounted for more than 1/3 of the total sales. UHD TV accounts for the largest proportion of total TV market profits in these two countries. It accounts for about 65% of these two markets.


Tan added that audiences are rapidly accepting UHD TV technology, benefiting from several key factors, such as a large number of TV providers and consumers increasingly recognize this technology and understand its benefits. Price and competitive factors have also driven TV to become cheaper than it was a few years ago. Asia will launch more available UHD subscriptions, which will also promote the rapid growth of UHD TV. The overall TV market is expected to be optimistic this year. It is estimated that with the rise of Southeast Asian economy, it will grow by 4%. It accounts for 2% of the total growth in Asia, and is expected to reach 18.6 million sets;

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