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The First ATSC 3.0 Service Launched in Phoenix, USA

日期:2018-04-12   类型:Industry information


The first ATSC 3.0 service was launched in the ATSC 3.0 demonstration market in Phoenix. The KFPH-CD 35 channel of Univision Communication is currently broadcasting programs of UniM á s TV network using ATSC 3.0 standard.


Anne Schelle, general manager of Pearl TV, announced the new service on the opening day of NAB. She said: "Today is the first station in Phoenix that broadcasts ATSC 3.0 radio, and more stations will join in soon. We also cooperate with other broadcasters on the field in Phoenix to broadcast ATSC 1.0 signals synchronously for the audience."


The "Phoenix Demonstration Market" program was developed by E The action plan jointly launched by W Scripps, Fox TV, Nexstar Media, Univision and Peal TV has the following test objectives: to confirm the basic TV service parameters and performance, determine the appeal of the next generation of high dynamic range video and immersive audio content, evaluate the TV application functions and implementation requirements, test the interactive and addressable advertising functions, and determine consumer equipment and service appeal. A total of 10 Phoenix local television stations participated in the program.


Consumer electronics manufacturers that have recently joined the "Phoenix Demonstration Market" program include LG Electronics, Sony, Samsung, etc; Technology suppliers include Dolby Laboratories, TitanTV and Unifsoft.


LG Electronics is the first consumer electronics manufacturer to provide a complete ATSC 3.0 TV receiver. This spring, its receiver will be used for evaluation and monitoring in Phoenix. LG has launched ATSC 3.0/1.0 dual-mode receiving TV products in the Korean market.


Sony Electronics will provide TV, demodulator and ATSC 3.0 application development tools. In addition to the electronic program released at CES 2018, Sony will also cooperate with Pearl TV to test the technology and service mode to ensure the best user experience.


Samsung has widely launched ATSC 3.0 TV in South Korea, and brought this professional experience into the "Phoenix Demonstration Market" plan. Samsung's success in South Korea will help Phoenix focus on the evaluation of HDR, immersive audio and other functions. In addition, Samsung's support for ATSC 3.0 applications and online services is also conducive to the testing of advanced functions of the next generation TV in the United States.


Channel Master, an electronic product manufacturer in the metropolitan area of Phoenix, will provide various receiving antenna products and professional signal evaluation for the "Phoenix Demonstration Market" plan.


Dolby will provide encoding and decoding technology, add key audio functions through Dolby AC-4, and cooperate with the video transmission company Harmonic to deploy this ATSC 3.0 next-generation audio format in its broadcast and OTT workflow.


Titan TV will provide e-service guide service for the "Phoenix Demonstration Market" program, and add rich media content.


Schelle said that "Phoenix Demonstration Market" is an open testbed. We plan to cooperate with more suppliers and share the results with the industry widely.


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