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Deep cooperation! Netflix enters Comcast cable TV package

日期:2018-04-24   类型:Industry information


Recently, Comcast and Netflix further expanded the scope of cooperation. Previously, Comcast only integrated Netflix service into X1 set-top box. Now, Comcast has added Netflix service to its Xfinity cable TV package.


Comcast did not disclose the details of the package and pricing, but said that Netflix's first service will be launched this month, and will vary according to the market and new and old users.


In addition, if the package including Netflix is selected, the bill related to Netflix will be directly sent to Comcast and included in the user's monthly bill.


In 2016, Comcast integrated Netflix subscription on-demand service in X1 set-top box and linked with X1 voice remote control. Comcast said that nearly 50% of X1 users actively use Netflix on the platform. In 2017, Netflix added 4K streaming media services on the X1 platform.


Netflix has become "one of the most popular voice search services and one of the most watched services" on the X1 platform. At the same time, X1 has "rapidly become the most commonly used platform for watching Netflix".


Of the 21.3 million home pay TV subscribers in Comcast, about 60% used the X1 platform.


Netflix is one of many OTT services that Comcast integrates into X1 platform. Other services include Sing TV, NPR, YouTube and Pandora.


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